Food production is a key contributor to climate change. Everyone — farmers, retailers, and customers — needs to play their part to fix the problem. But what should they do?
![The BX brand idea, "Knowledge to act" written in light green between two light green chevrons. Behind is a photo of cows on a sloping hillside.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/64904c7d5ee9e1391db28624_knowledge-to-act-bx-branding.jpg)
Decoding data
Enter BX — the start-up on a mission to bridge the gap between knowledge and action. BX provides supply chain data to help farmers and retailers measure their carbon impact and switch to climate-positive practices.
![An image showcasing the four main colours in the BX colour palette and their darker tone counterparts.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/6493329edff7dbe9a5c7861f_colour%20palette-bx-branding.jpg)
Knowledge to act
As a startup, BX needed a partner who could keep up with their pacey development. BX’s offer was moving fast, so we grounded the visual identity in the brand idea, “Knowledge to act”.
![A BX branded drone flying above a hedge.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/64904c7c5ee9e1391db2859a_drone-bx-branding.jpg)
![Mockups of BX Instagram posts.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/64904c7cef8518c3ccd3c32c_social-posts-bx-branding.jpg)
Simple science
In a sector where most brands struggle to communicate clearly, we created a tone of voice for BX that anyone and everyone could understand.
![Knowledge to act written on a lime green tote with the BX logo on it. It's being carried outside in a field of long yellow grass.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/64904c7d03db594661deb006_tote-bx-branding.jpg)
![BX-branded information for farmers on a website, opened on a tablet. The tablet is held by a person standing outside in a wooded area.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/64904c7d1bd2ee9b406e8d11_ipad-bx-branding.jpg)
Rooted in balance
With a visual identity that bridges the gap between the tech and sustainability sectors, we gave BX a uniquely balanced brand that also reflects the mission at BX’s heart: to restore harmony to the climate and agriculture.
![A person, seen from behind, wearing a BX-branded shirt that says "Farmers" on it. They're holding up a vegetable and looking at it.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/64904c7dc2712c581ac0bb04_overalls-bx-branding.jpg)
![A BX-branded brown paper bag lying on vegatation.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/64904c7d6c03f705649af028_packaging-bx-branding.jpg)
![BX-branded outdoor advertising attached to a pole in a forest.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/64904c7f2be1642c545369ac_posters-bx-branding.jpg)