Food production is a key contributor to climate change. Everyone — farmers, retailers, and customers — needs to play their part to fix the problem. But what should they do?
Enter BX — the start-up on a mission to bridge the gap between knowledge and action. BX provides supply chain data to help farmers and retailers measure their carbon impact and switch to climate-positive practices.
Knowledge to act
As a startup, BX needed a partner who could keep up with their pacey development. BX’s offer was moving fast, so we grounded the visual identity in the brand idea, “Knowledge to act”.
In a sector where most brands struggle to communicate clearly, we created a tone of voice for BX that anyone and everyone could understand.
Rooted in balance
With a visual identity that bridges the gap between the tech and sustainability sectors, we gave BX a uniquely balanced brand that also reflects the mission at BX’s heart: to restore harmony to the climate and agriculture.