Bringing the magic for Google
We work with Google to create B2B communications that acknowledge business audiences are people too. Whether it’s strategy, thought leadership, or social campaigns, we help Google find the magic.
A video series for Google Ads’ priority product
Broad match: unlock the power of search
Broad match had a bad reputation. So bad most marketers avoided it. Google listened, and rather than just fixing it, they made it better. But how do you convince the marketing industry something has changed? You let the experts do the talking. With practical tips, candid conversations and actionable advice, the series demystifies Broad match and gives marketers the tools to make the most of Search.
A film series to convert AI sceptics in advertising agencies
The Google Ads team needed to convince PPC agencies to use their automated tools. We concepted and produced a series of conversational videos with agency experts to talk about their experiences and bust automation myths.
Social shareables for Google Ads’ retail trends
Google needs engaging social posts to help it highlight top shopping trends. Our team sift the data and find the best stories, which are communicated — weekly — through animated illustrations.
Finding the right messaging for Google’s automated tools
Google wanted to assess how it spoke about automated tools. Through research and concepting, we created a range of messages fit for qual and quant testing, to discover what appeals most to their advertiser audiences.