Google NewFront
Creative
Google wanted NewFront 2026 to be their “Super Bowl”, a chance to show the Google Marketing Platform as one single, Gemini-supercharged system.
Setting the stage
The job was to build the event’s entire look and feel from the ground up. We crafted a creative system that could handle the platform’s complexity while scaling beautifully across all the screens at Pier 57. From front-of-house digital environments to every individual keynote page and case study, we pored over every frame. We also worked with Zelig to ensure the sonic identity matched the visuals, which helped ground the energy of the day... even when the on-stage pep-rally kicked in.
Finding the flow
Everything was built around a concept we called Amplified Flow. We designed a system where layouts and content containers repeat and link together to create momentum, like a murmuration. It was our way of visually representing the seamless experience of the platform. When we released the first assets, the impact was immediate — 4.5k registrations for the livestream within 24 hours of going live.
Stories in motion
To keep energy high between the big announcements, we produced a series of animations and case study videos for partners like ESPN and Pepsi Co — handling scripts, animation, and production end to end. These weren't just bumpers. They were stories that illustrated the Gemini advantage in action, each one a thread in the flow that held the whole show together.
All in
A unified identity only works if it shows up in the room. We made sure the idea reached every corner of the event, from the boba tea right down to the lanyards and the loo signs. It was a massive, all-hands-on-deck project where almost everyone in the agency played a part. As our client put it, we put "all the skin in the game" to hit 105% capacity.
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