“A world of net zero carbon emissions by 2050”. That’s the goal of Climate Group. The non-profit, powered by its network of sub-brands, drives businesses and governments to turn climate pledges into climate action.
Connections that cut carbon
Climate Group is powered by its network. But they weren’t speaking in unison. Each sub-brand had its own voice, and the master brand was lost in the noise. Climate Group needed a brand that could lead the chorus to drive real change.
![The Climate Group brand architecture laid out on a black background. There is a multi-coloured outline of a circle, within which is the Climate Group logo in the centre, surrounded by the Climate Week NYC logo, and the names of Climate Group’s initiatives: EV100, RE100, Under2 and EP100.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/65660d64e23a72328b3c1499_Climate-Group-brand-architecture-Human-After-All.png)
![“Mumbai +3.2, London +3.3, Cairo +3.1, Beijing +3.7 [SRRS], 50.399 – 3.483, Berry Head”, written in white on a black background.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/65660d6db6efb0699078737d_Climate-Group-coordinates-Human-After-All.png)
To drive climate action. Fast.
We reorganised Climate Group’s brand architecture to put the revitalised master brand at its heart, and created a galvanising purpose statement: To drive climate action. Fast. That purpose became both the jumping off point for the master brand’s refreshed identity and a rallying cry.
![A wall poster for Climate Week NYC 2023, branded with the Climate Group identity.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/65660d658cb0845c71ef46c4_Climate-Group-Climate-Week-billboard-Human-After-All.jpg)
![A photograph of Climate Group’s 2022 Impact Report on a white table. A person's hand is reaching out to pick it up.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/65660d738e7b72905ac82de5_Climate-Group-Impact-Report-Human-After-All.jpg)
Make your mark
The new brand architecture meant sub-brands had room to shine, but the focus then became creating a powerful master brand to lead the way.
We transformed the existing brand mark — the “C” — into a standout element of the brand, a flag for all the sub-brands to fly. Brought to life with animation, the mark conveys three key traits of Climate Group’s work: Collaboration, Scale and Speed.
![A poster attached to a sign post, branded with the Climate Group identity, for Climate Week NYC 2023.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/656760a5a29366ee424fe48d_Climate-Group-Climate-Week-sign-Human-After-All.jpg)
![An image showing the top left corner of a smart phone screen. The Climate Group app is visible in the top left hand corner of the screen. The phone and the background are in Climate Group brand colours.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/6567663882ef44a7b193bf7a_Climate-Group-app-icon-Human-After-All.jpg)
Stronger together
With its new unified voice, Climate Group can have more of the conversations that really matter, and push governments and businesses to clean up their act. Driving climate action. Fast.