The banner image for the Fresh Meat campaign for Impossible Foods.

Impossible Foods is on a mission to replace animal-based meat products with more sustainable options. In an increasingly crowded market, Impossible needed a campaign to lure even die-hard carnivores.

Created by
Andrea Dell'Anna, Camilla Ackley, Dan Goodswen, Ed Yeoman, James Pullin
We worked on
Brand campaign – Messaging, copy, design