Global product messaging
Fairtrade’s five key products — cocoa, coffee, sugar, flowers and bananas — are managed by dedicated teams around the world. We built a messaging framework that helps Fairtrade talk about these products in a clear, consistent and engaging way.
![](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/64de40d98360fe17065bb77d_HAA%20website%202023%20%E2%80%94%20Fairtade.jpg)
![The key messaging "Fairtrade sugar helps build sustainable livelihoods" in mint coloured text on a blue background.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/65293fcc7aa1b9ccce85601d_key-messaging-global-fairtrade.png)
![The supporting messaging "Exploring and supporting sugar's full potential" in blue text on a mint coloured background.](https://cdn.prod.website-files.com/644aaac2fb68406c73a393d2/65293fcd1195e1bc1695acca_supporting-messaging-global-fairtrade.png)